{"id":243954,"date":"2026-03-26T11:26:48","date_gmt":"2026-03-26T10:26:48","guid":{"rendered":"https:\/\/matteria.si\/ca\/blog\/"},"modified":"2026-04-22T15:10:44","modified_gmt":"2026-04-22T13:10:44","slug":"entrant-en-matteria-amb-victor-sola","status":"publish","type":"post","link":"https:\/\/matteria.si\/ca\/blog\/entrant-en-matteria-amb-victor-sola\/","title":{"rendered":"09. Entrant en matteria_ amb V\u00edctor Sol\u00e0"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-243980 aligncenter\" src=\"https:\/\/matteria.si\/wp-content\/uploads\/2026\/03\/entrando_en_matteria_mariona-sanz-yt-2-300x169.jpg\" alt=\"Entrant en matteria_ amb V\u00edctor Sol\u00e0\" width=\"847\" height=\"477\" srcset=\"https:\/\/matteria.si\/wp-content\/uploads\/2026\/03\/entrando_en_matteria_mariona-sanz-yt-2-300x169.jpg 300w, https:\/\/matteria.si\/wp-content\/uploads\/2026\/03\/entrando_en_matteria_mariona-sanz-yt-2-1024x576.jpg 1024w, https:\/\/matteria.si\/wp-content\/uploads\/2026\/03\/entrando_en_matteria_mariona-sanz-yt-2-768x432.jpg 768w, https:\/\/matteria.si\/wp-content\/uploads\/2026\/03\/entrando_en_matteria_mariona-sanz-yt-2-1536x864.jpg 1536w, https:\/\/matteria.si\/wp-content\/uploads\/2026\/03\/entrando_en_matteria_mariona-sanz-yt-2-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><\/h2>\n<h2><span style=\"font-weight: 400;\">\u00abEntrant en matteria_\u00bb \u00c9s un espai de conversa on ens trobem amb diferents professionals per parlar sobre l\u2019entorn empresarial i els reptes digitals.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tornem a entrar en matteria_, aquesta vegada amb l\u2019expert i dissenyador de UX\/UI <\/span><b>V\u00edctor Sol\u00e0<\/b><span style=\"font-weight: 400;\">. En aquesta conversa, en V\u00edctor reflexiona sobre com l\u2019experi\u00e8ncia d\u2019usuari ha passat de ser una q\u00fcesti\u00f3 purament visual a convertir-se en una <\/span><b>pe\u00e7a clau de l\u2019estrat\u00e8gia de negoci<\/b><span style=\"font-weight: 400;\"> i la competitivitat global.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019expert explica que el disseny digital no \u00e9s nom\u00e9s responsabilitat dels dissenyadors, sin\u00f3 que neix de la <\/span><b>col\u00b7laboraci\u00f3 multidisciplin\u00e0ria entre dades, tecnologia i m\u00e0rqueting<\/b><span style=\"font-weight: 400;\">. Destaca com, en un mercat on el m\u00f2bil \u00e9s el principal punt de contacte, una bona experi\u00e8ncia d\u2019usuari permet a les empreses, especialment a les pimes, <\/span><b>optimitzar recursos<\/b><span style=\"font-weight: 400;\"> i detectar millor quines solucions tenen sentit abans d&#8217;arribar a producci\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A trav\u00e9s de la seva mirada, en Victor ens convida a <\/span><b>repensar l&#8217;\u00e8xit d&#8217;un producte m\u00e9s enll\u00e0 de l&#8217;est\u00e8tica<\/b><span style=\"font-weight: 400;\">, posant el focus en m\u00e8triques de satisfacci\u00f3 i en la capacitat de resoldre problemes reals de les persones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finalment, en un escenari marcat per la <\/span><b>irrupci\u00f3 de la intel\u00b7lig\u00e8ncia artificial<\/b><span style=\"font-weight: 400;\">, ens planteja el futur de la disciplina: un cam\u00ed on el dissenyador abandonar\u00e0 les tasques m\u00e9s t\u00e0ctiques per centrar-se en <\/span><b>l\u2019estrat\u00e8gia, l&#8217;\u00e8tica i l&#8217;accessibilitat.<\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"09. Entrant en matteria_ amb V\u00edctor Sol\u00e0\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Mqz4U9NVwyo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Mira l\u2019entrevista completa i descobreix com es mesura l&#8217;\u00e8xit d&#8217;un disseny, per qu\u00e8 l&#8217;UX\/UI \u00e9s una inversi\u00f3 i quin paper jugar\u00e0 la IA en la nostra manera d&#8217;interactuar amb la tecnologia.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abEntrant en matteria_\u00bb \u00c9s un espai de conversa on ens trobem amb diferents professionals per parlar sobre l\u2019entorn empresarial i els reptes digitals. Tornem a entrar en matteria_, aquesta vegada amb l\u2019expert i dissenyador de UX\/UI V\u00edctor Sol\u00e0. En aquesta conversa, en V\u00edctor reflexiona sobre com l\u2019experi\u00e8ncia d\u2019usuari ha passat de ser una q\u00fcesti\u00f3 purament [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/matteria.si\/ca\/blog\/entrant-en-matteria-amb-victor-sola\/\">Continua llegint&#8230;<span class=\"screen-reader-text\"> from 09. Entrant en matteria_ amb V\u00edctor Sol\u00e0<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":73343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45,70,17],"tags":[],"class_list":["post-243954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-ux","category-entrevista","category-experiencia-de-client"],"acf":[],"_links":{"self":[{"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/posts\/243954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/comments?post=243954"}],"version-history":[{"count":9,"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/posts\/243954\/revisions"}],"predecessor-version":[{"id":245341,"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/posts\/243954\/revisions\/245341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/media\/73343"}],"wp:attachment":[{"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/media?parent=243954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/categories?post=243954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/tags?post=243954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}