{"id":285161,"date":"2026-10-19T10:37:09","date_gmt":"2026-10-19T08:37:09","guid":{"rendered":"https:\/\/matteria.si\/?p=285161"},"modified":"2026-10-19T10:37:09","modified_gmt":"2026-10-19T08:37:09","slug":"parlem-amb-michael-donaldson-de-lajuntament-de-barcelona-sobre-innovacio-publica-estrategia-i-tecnologia-al-servei-del-be-comu-i-de-la-ciutadania","status":"publish","type":"post","link":"https:\/\/matteria.si\/ca\/blog\/parlem-amb-michael-donaldson-de-lajuntament-de-barcelona-sobre-innovacio-publica-estrategia-i-tecnologia-al-servei-del-be-comu-i-de-la-ciutadania\/","title":{"rendered":"11. Entrant en matteria_ amb Michael Donaldson"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-285165 aligncenter\" src=\"https:\/\/matteria.si\/wp-content\/uploads\/2026\/10\/entrant_en_matteria_michael_donaldson_yt-300x169.webp\" alt=\"entrant_en_matteria_michael_donaldson\" width=\"844\" height=\"476\" srcset=\"https:\/\/matteria.si\/wp-content\/uploads\/2026\/10\/entrant_en_matteria_michael_donaldson_yt-300x169.webp 300w, https:\/\/matteria.si\/wp-content\/uploads\/2026\/10\/entrant_en_matteria_michael_donaldson_yt-1024x576.webp 1024w, https:\/\/matteria.si\/wp-content\/uploads\/2026\/10\/entrant_en_matteria_michael_donaldson_yt-768x432.webp 768w, https:\/\/matteria.si\/wp-content\/uploads\/2026\/10\/entrant_en_matteria_michael_donaldson_yt-1536x864.webp 1536w, https:\/\/matteria.si\/wp-content\/uploads\/2026\/10\/entrant_en_matteria_michael_donaldson_yt-2048x1152.webp 2048w, https:\/\/matteria.si\/wp-content\/uploads\/2026\/10\/entrant_en_matteria_michael_donaldson_yt-720x405.webp 720w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">\u00abEntrant en matteria_\u00bb \u00e9s un espai de conversa on ens trobem amb diferents professionals per parlar sobre l\u2019entorn empresarial i els reptes digitals.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tornem a entrar en matteria_, aquesta vegada amb <\/span><b>Michael Donaldson<\/b><span style=\"font-weight: 400;\">, Chief Innovation Officer de l\u2019Ajuntament de Barcelona per parlar d\u2019<\/span><b>innovaci\u00f3 p\u00fablica, tecnologia i reptes col\u00b7lectius<\/b><span style=\"font-weight: 400;\">. En aquesta conversa, en Michael reflexiona sobre com les administracions poden incorporar <\/span><b>la ci\u00e8ncia, el coneixement i les noves tecnologies<\/b><span style=\"font-weight: 400;\"> per donar resposta als grans reptes de les ciutats i de la societat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A trav\u00e9s de la seva mirada, ens recorda que innovar no vol dir incorporar tecnologia pel simple fet de fer-ho. La <\/span><b>innovaci\u00f3 p\u00fablica<\/b><span style=\"font-weight: 400;\"> ha de respondre a una estrat\u00e8gia, tenir un impacte clar i posar-se al servei del <\/span><b>b\u00e9 com\u00fa, la qualitat de vida de la ciutadania i la garantia de drets<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En Michael tamb\u00e9 posa el focus en una idea clau: <\/span><b>la tecnologia \u00e9s un instrument, no una finalitat<\/b><span style=\"font-weight: 400;\">. La intel\u00b7lig\u00e8ncia artificial, el big data o la digitalitzaci\u00f3 poden obrir moltes oportunitats, per\u00f2 nom\u00e9s tenen sentit si parteixen d\u2019una <\/span><b>necessitat concreta<\/b><span style=\"font-weight: 400;\">, d\u2019una <\/span><b>maduresa organitzativa real<\/b><span style=\"font-weight: 400;\"> i d\u2019una <\/span><b>voluntat de transformaci\u00f3<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finalment, ens convida a entendre la innovaci\u00f3 com una manera diferent d\u2019abordar els problemes: incorporant <\/span><b>diverses mirades<\/b><span style=\"font-weight: 400;\">, generant <\/span><b>espais de col\u00b7laboraci\u00f3<\/b><span style=\"font-weight: 400;\"> i connectant administraci\u00f3, ciutadania, empresa, universitats i centres de recerca per construir respostes m\u00e9s \u00fatils i compartides.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"10. Entrant en matteria_ amb Michael Donaldson\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Ose-bibGvQM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Mira l\u2019entrevista completa i descobreix per qu\u00e8 la<\/span><b> innovaci\u00f3 p\u00fablica ha de comen\u00e7ar per l\u2019estrat\u00e8gia<\/b><span style=\"font-weight: 400;\">, quin paper juguen les noves tecnologies dins l\u2019administraci\u00f3 i com les ciutats poden convertir-se en espais de prova, col\u00b7laboraci\u00f3 i transformaci\u00f3.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abEntrant en matteria_\u00bb \u00e9s un espai de conversa on ens trobem amb diferents professionals per parlar sobre l\u2019entorn empresarial i els reptes digitals. Tornem a entrar en matteria_, aquesta vegada amb Michael Donaldson, Chief Innovation Officer de l\u2019Ajuntament de Barcelona per parlar d\u2019innovaci\u00f3 p\u00fablica, tecnologia i reptes col\u00b7lectius. En aquesta conversa, en Michael reflexiona sobre [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/matteria.si\/ca\/blog\/parlem-amb-michael-donaldson-de-lajuntament-de-barcelona-sobre-innovacio-publica-estrategia-i-tecnologia-al-servei-del-be-comu-i-de-la-ciutadania\/\">Continua llegint&#8230;<span class=\"screen-reader-text\"> from 11. Entrant en matteria_ amb Michael Donaldson<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":285169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,20,18],"tags":[],"class_list":["post-285161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevista","category-matteria_","category-reflexions"],"acf":[],"_links":{"self":[{"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/posts\/285161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/comments?post=285161"}],"version-history":[{"count":6,"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/posts\/285161\/revisions"}],"predecessor-version":[{"id":285174,"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/posts\/285161\/revisions\/285174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/media\/285169"}],"wp:attachment":[{"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/media?parent=285161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/categories?post=285161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/tags?post=285161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}