{"id":73358,"date":"2025-10-21T10:24:18","date_gmt":"2025-10-21T08:24:18","guid":{"rendered":"https:\/\/matteria.si\/blog\/\/"},"modified":"2025-12-10T10:47:34","modified_gmt":"2025-12-10T09:47:34","slug":"08-entrant-en-matteria_-amb-claudia-rius","status":"publish","type":"post","link":"https:\/\/matteria.si\/ca\/blog\/08-entrant-en-matteria_-amb-claudia-rius\/","title":{"rendered":"08. Entrant en matteria_ amb Cl\u00e0udia Rius"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-73344 aligncenter\" src=\"https:\/\/matteria.si\/wp-content\/uploads\/2025\/10\/entrando_en_matteria_Claudia-Rius-1-300x143.png\" alt=\"\" width=\"948\" height=\"452\" srcset=\"https:\/\/matteria.si\/wp-content\/uploads\/2025\/10\/entrando_en_matteria_Claudia-Rius-1-300x143.png 300w, https:\/\/matteria.si\/wp-content\/uploads\/2025\/10\/entrando_en_matteria_Claudia-Rius-1-1024x489.png 1024w, https:\/\/matteria.si\/wp-content\/uploads\/2025\/10\/entrando_en_matteria_Claudia-Rius-1-768x367.png 768w, https:\/\/matteria.si\/wp-content\/uploads\/2025\/10\/entrando_en_matteria_Claudia-Rius-1.png 1257w\" sizes=\"auto, (max-width: 948px) 100vw, 948px\" \/><\/h2>\n<h2><\/h2>\n<h2>\u00abEntrant en matteria_\u00bb \u00c9s un espai de conversa on ens trobem amb diferents professionals per parlar sobre l\u2019entorn empresarial i els reptes digitals.<\/h2>\n<p>Tornem a entrar en matteria_, aquesta vegada amb la periodista <strong>Cl\u00e0udia Rius<\/strong>. En aquesta conversa, la Cl\u00e0udia reflexiona sobre <strong>el paper dels creadors de contingut<\/strong> i com ha sorgit aquesta nova figura professional a trav\u00e9s de les xarxes socials. Explica com els influencers han aconseguit captar l\u2019atenci\u00f3 dels usuaris amb un <strong>to proper, espontani i m\u00e9s hum\u00e0<\/strong>, i com les marques estan comen\u00e7ant a confiar en microcreadors que aporten m\u00e9s <strong>credibilitat i autenticitat<\/strong> a l\u2019hora de recomanar productes o serveis.<\/p>\n<p>Aquest canvi, assenyala, tamb\u00e9 est\u00e0 <strong>afavorint la pres\u00e8ncia del catal\u00e0<\/strong> i d\u2019altres lleng\u00fces no hegem\u00f2niques dins les xarxes.<\/p>\n<p>A trav\u00e9s de la seva mirada experta, la Cl\u00e0udia ens convida a <strong>reflexionar sobre com aquestes lleng\u00fces poden sobreviure<\/strong> i fer-se un lloc en un entorn digital cada cop m\u00e9s <strong>polaritzat i global.<\/strong><\/p>\n<p>Finalment, en un escenari on <strong>la intel\u00b7lig\u00e8ncia artificial t\u00e9 i tindr\u00e0 un paper clau<\/strong> en la creaci\u00f3 de continguts, reflexiona sobre <strong>quin lloc ocuparan els creadors<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" title=\"08. Entrando en matteria_ con Cl\u00e0udia Rius\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/aJu6G_f_adA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Mira l\u2019entrevista completa i descobreix <strong>qu\u00e8 \u00e9s exactament un creador de contingut<\/strong>, com capitalitzen la seva audi\u00e8ncia i quin \u00e9s el futur d\u2019aquesta <strong>nova ind\u00fastria<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abEntrant en matteria_\u00bb \u00c9s un espai de conversa on ens trobem amb diferents professionals per parlar sobre l\u2019entorn empresarial i els reptes digitals. Tornem a entrar en matteria_, aquesta vegada amb la periodista Cl\u00e0udia Rius. En aquesta conversa, la Cl\u00e0udia reflexiona sobre el paper dels creadors de contingut i com ha sorgit aquesta nova figura [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/matteria.si\/ca\/blog\/08-entrant-en-matteria_-amb-claudia-rius\/\">Continua llegint&#8230;<span class=\"screen-reader-text\"> from 08. Entrant en matteria_ amb Cl\u00e0udia Rius<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":73343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,20,18],"tags":[],"class_list":["post-73358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevista","category-matteria_","category-reflexions"],"acf":[],"_links":{"self":[{"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/posts\/73358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/comments?post=73358"}],"version-history":[{"count":4,"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/posts\/73358\/revisions"}],"predecessor-version":[{"id":73990,"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/posts\/73358\/revisions\/73990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/media\/73343"}],"wp:attachment":[{"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/media?parent=73358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/categories?post=73358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/matteria.si\/ca\/wp-json\/wp\/v2\/tags?post=73358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}